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Mercedes Benz-Interactive Automobiles
The Need
Mercedes Benz USA , founded in 1965, currently
has 16,000 independent dealership employees.
In 2001, Mercedes Benz reached its highest
sales volume to date of 206,638 vehicles in
the US . The company came to Brookwood Media
Arts and requested that we build an interactive
learning tool that would educate their sales
people with car parts and options.
The Solution
Brookwood created an application which is
now used in dealerships across the United States
. The media supplied to us was compressed and
optimized to achieve the best quality in the
smallest possible file size and to download
efficiently on a 28.8 kbs modem. We also brought
these media elements together in Macromedia
Flash and presented the material in a seamless
interactive shell that was plugged into their
existing web site.
The Key Advantages
- We created an interactive
car for students to learn about the engine
and brakes.
- Optimize media for slow bandwidth.
- Streamlined navigation
- Shell to be plugged into existing
web site.
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