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The Need
PD-LD, Inc., of Pennington , NJ , is a leader
in fiber-coupled electro-optic components in
standard and custom packages. PD-LD was looking
to increase their market share, provide better
customer service, and further promote its service
and product offerings by enhancing its online
presence. Their new site needed to be consistent
with their image through out and easy to navigate
so users can find the information they need
instantly. A client only area was also necessary
to allow current customers to view their past
and current orders with the company, access
prior invoices, and check PD-LD's inventory.
The addition of e-Commerce to the new site
would enable current customers to purchase
PD-LD products over the internet.
 
The Solution
Brookwood designed a site for PD-LD that combines
optimal performance with minimum bandwidth
for speedy download of text and images. The
Home Page introduces the viewer to PD-LD with
the use of a looping Flash Movie to enhance
the visitor's experience and allow PD-LD to
advertise their products and services. On each
product page there is a description and graphic
representation of the item and additional links
to the related products in the category. A
search engine allows the visitor to find an
item by keyword and the Help section assists
the user by providing an area to download any
necessary plug-ins and to view Frequently Asked
Questions. Brookwood also created an Administrative
Area to allow designated PD-LD staff members
to manage areas of the web site. These areas
include News and Events, Industry Links and
Job Opportunities. The Administration Area
is password protected and all changes take
effect immediately.
Key Advantages
- Flash Movie on Home Page to
convey information and hold the visitors
attention
- Secure Administrative Area
where immediate changes can be made to the
site
- Easy site Navigation with
Search Engine and Help features
www.pdld.com
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