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Corporate Training Case Study: World-Class Training to Support the Future

The Need

AUTHOR INTERACTIVE LEARNING IN-HOUSE

Wyeth (NYSE: WYE) is dedicated to solving the world's most critical health problems through research and development, spending approximately $1.9 billion in overall R&D in 2001. With annual sales of $14.1 billion in 2001 and products sold in more than 140 countries, Wyeth is truly a global health care leader.

Wyeth Research purchased Macromedia Authorware for the training staff of the Research Division. Macromedia Authorware provides a visual environment that allows authors the ability to build highly interactive applications with no programming skill. Authorware is an extremely robust authoring tool with hundreds of functions and variables, under the hood, for Learning Management System integration and requires no programming to build highly interactive simulation-based learning objects.

Michael Gregor, Manager, Clinical Applications Training, selected Authorware because "its object orientation rather than programming. One can quickly develop programs for the Web and CD-ROM. The goal is to be able to quickly develop business related training programs, e.g., SOP training. Authorware allows for interactions and assessments. It is a robust program... allowing us to be creative yet adhering to standards within the corporate world."

The Solution

Brookwood Media Arts provided an on-site training solution that incorporated "best practices" for instructional design and building "useful" interactions for higher retention rates. Jacqueline Beck, VP of E-Learning for Brookwood states, "our trainers are also the developers that work on projects for many Fortune 500 companies. We bring this experience into the classroom and provide work-labs focused on 'best practices' from our vast experience in the industry. We also provide support after the class, via e-mail, to continually maintain our relationships with our clients."

"For many clients, like Wyeth, we return to the facility to provide coaching and mentoring with in-house developers so they are continually learning new skills to enhance development and go even further with projects. This close relationship of trainer/coach/mentor/support team makes our training far above what other centers can offer. We also provide a CD-ROM with animated screen movies, covering the lessons taught in class, to support our students in the field. No other training center offers a more-complete solution to empower your staff with training and support for development."

BUILDING PARTNERSHIPS FOR THE LONG HAUL

Michael Gregor chose Brookwood as the training partner. Gregor states, "Brookwood is very professional, experienced, responsive, and provided the training-support needed to make our project launch a success. It's a partnership that I look forward to continuing in the future to ensure our success in e-learning."

 

 
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