For over fifty years, Chemglass has manufactured the highest quality laboratory glassware and equipment for the scientific community. Though providing high quality and cutting edge equipment, Chemglass had an antiquated ordering process that required customers to leaf through a large catalog to find a particular product and then call or fax in an order. This process was time consuming and tedious for customers and made it difficult for potential customers to find out about Chemglass and their products. eCommerce was the key to remaining competitive in their industry.

The Brookwood Solution

Brookwood built a custom online catalog eCommerce engine for Chemglass. An introduction page gives the user an overview of the types of products offered and simple navigation to the main product categories. Existing customers have access to a secure login area which displays basic company information and pricing relevant to their discount level. New users have the ability to view products, but not pricing. The Chemglass site also makes shopping hassle free with a search engine that quickly locates items by keyword, category, product number, or vendor number. An intuitive shopping cart features easy check out and recommends complimentary products.

An easy-to-use interface allows Chemglass to make simple changes to the database (i.e., pricing, descriptions, new products, Web-user account information); ensuring a constant flow of return traffic in the future. Integration with MAS90 accounting software streamlines billing, inventory control, pricing, SKU#s, and descriptions. The new eCommerce site has made shopping with Chemglass quicker and more efficient, currently leading to 50% growth of the business since implementation.

Key Advantages

• Clean design and simple navigation make it easy for customers to find what they need
• Search engine allows for easy location of items by keyword, category, product number, or vendor number
• Integration with enterprise procurement systems such as Ariba
• A secure login to existing customers offers pricing and information specific to them
• Enhanced usability features include frequently purchased items stored to customer accounts, quick order and quick search, and real-time inventory.
• Easy-to-use interface allows authorized Chemglass employees to make datab

www.chemglass.com