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Search Engine Optimization (SEO)
 It is not enough to simply be
listed on a search engine. SEO or the process
of modifying a website in order to effect the
site's organic ranking (not sponsored) among
search engines like Google, involves writing
search engine attractive content, page titles,
meta tags, and often times, adjusting site
functionality or creating product-specific
sites. Because of the constantly
changing nature of search engines and their
ranking algorithms, in order to maintain a
strong search engine share of voice it is necessary
to continuously monitor, measure, and modify
the SEO program.
The answer is not just
search engine submission.
- Do you have the right keywords?
- Are
they in the right places?
- How frequently
do they appear in your text?
- Do you have
specialized "doorway" pages
tailored to specific search engines?
Brookwood
will...
- Analyze your
situation to determine your needs and possible
solutions. This can involve generating
statistics by your logs, determining
exit points, what sites are referring to
your site, and a number of other factors
- Provide HTML analysis and implementation
including optimization of existing meta-tags,
HTML and javascript on index pages
- Create a specific
plan for promoting your site and then
execute it
Companies that "guarantee" certain
rankings with the search engines need to be
looked at with a cynical eye. There are no
guarantees in promoting your site. However,
an experienced site developer can increase
your rank among the search engines so that
you get more traffic and with more traffic
comes better return on your Internet investment.
Call 215-643-8580
ext: 102 for a consultation & estimate/proposal
today.
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