Advantages of Hybrid events
People have perked up last year and accepted virtual work as the new reality. Conducting any event with the entire team in person is unlikely. Read on to know why hybrid events hold so much importance.
1. Increase in attendance
With hybrid events, more people get a chance to be a part of the event. A physical venue has a limit to the number of participants but less so if you choose hybrid events. Therefore participation is not limited to the physical capacity of the venue. In addition, those who are unable to travel to the venue still have the option to attend virtually – another increase in attendance.
2. Get better speakers
Certain people are unable to commit to speaking at an event because of the distance and travel requirements. However, a hybrid event will make it more palatable for speakers to participate if they can do so virtually.
3. On-demand viewing
A significant part of the online virtual event is the ability to view the content later on. So, if someone misses the event for any reason, you can still make the content available for viewing. This can be a big draw for registrations if a potential participant is unsure of their schedule, knowing that they can view the recording at a later date.
4. Increased engagement
Participants attending the program virtually can easily provide input, like, comment, and share their opinion on the material. To further this, the leaders use different methods to increase engagement. This includes polls, feedback forms, and Q &A sessions. Some organizations hold seperaate post-event sessionsfor the virtual and live attendees so that neither audience feels left out.
5. Increased sponsorships
An increased number of sponsors like participating in a hybrid event as they know they can target more audiences by doing so. Plus, they can communicate directly with the live attendees and interact with the virtual ones on a personal level. The options for promotion also increase as they can sponsor live streams, event apps, and many more ideas.
Avoiding Common Challenges
There are a few common dilemmas that planners face when putting these hybrid programs into action. Examples of these are outlined below, along with tips and tricks to help you avoid these pitfalls.
1. Make Sure It Is One Event, But Two Experiences
Hybrid events are a balancing act. They balance between in-person and virtual attendees, and therefore, they must balance these two experiences. On the one hand, you will have to deliver your content differently to both groups. You will have to make sure that your video streaming service is working correctly, and that your presenters are prepared to be recorded and to speak in front of a camera. Make sure that your content is relevant to both in-person and virtual attendees, and avoid joint activities that isolate one group from participation.
2. Keep Content Engaging
Your content is arguably even more important during a hybrid event than during an onsite event. To keep content engaging, make sure that it will translate well over video. Incorporate live polls or Q&A to keep virtual attendees involved. And make sure that the sessions are a digestible length.
3. Navigating Time Zones
One of the benefits of hosting a hybrid event is that participants can attend virtually from all over the world. However, this poses the challenge of accommodating your virtual attendees' varying time zones. Make sure that the sessions you are offering to your virtual attendees can be accessed on-demand.